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My 2023 letter to Dream Client

May 05, 20252 min read

“To Improve is to change; to be perfect is to change often" (Winston Churchill)

My Dream Client Letter from 2023

Hello a quick post for you today and a throw back to a letter I wrote to my Dream Client back in 2023 and shared on LinkedIn.

The above quote seemed fairly apt as the VE Day celebrations are on the TV in the background as I sit here updating my LinkedIn profile and website.

This afternoon reading through, I could definitely rewrite it and improve it, but you know what it's still got the essence of what I strongly feel and believe are the key to successful project delivery.

  • Being open and honest

  • Empowering and trusting your teams

  • Willing to adapt and adjust business processes for the best results

  • Focusing on the why or as I coined it in a previous blog post the North Star

  • Developing a continuous improvement culture to ensure the benefits continue to be realised for years to come

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Dear Dream Client,

What an amazing 24 months, we found each other at the perfect time, almost like soulmates and together we have created something truly magical.

You have been open, honest and willing to trust the process all the way through, from the getting to know you stage, digging really deep to understand you, your teams, and your needs even though initially you didn’t know how to articulate them yourselves.

I want to take a moment to really commend you here, because........

continue reading here: https://www.linkedin.com/pulse/dear-dream-client-lucy-ignatiadis/

Before I say goodbye, a little note on my chosen quote. While I constantly look at how processes and experience can be improved, the trick is not to strive for perfection, and I wonder if that is the point Churchil was making, you can never reach perfection if you are constantly changing, but often times the benefits and outcomes from constantly adapting and improving far outweigh any received trying to reach perfection*.

*Yes of course there are obvious exceptions where precision is criticual. I remember many years ago when I worked for a Kitchen Manufacturers one of the new managers who had previously worked for P&G on the Gilette brand, often spoke of the understandable difference in the acceptable failure ratio in manufacturing kitchen doors vs razors.

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Lucy Ignatiadis

Hi, Thanks for reading my blog where I share my musings, thoughts, ideas, useful hints and tips etc based on my experience of over 20 years in software transformation projects.

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